Performers Xpress
Fotini Kalle and Angeliki Avgitidou, online performance work, 2013-14
Performers Xpress was an initiative of two artists who wanted to create performances on demand through a website. The short duration of the actions, the online communication, and the existence of a menu were a way of commenting on the place of performance in the economic condition and in the art world at large.
By Alexandra Antoniadou in Performance delivery: economy of experience and devaluation of artistic labor, catalogue 7th Thessaloniki Biennale of Contemporary Art:
“Performance art has―partly, at least―followed a similar course. With one-to-one and immersive performances, artists are staging experiences addressed to single viewers, and executed specially for their personal transformation. Performers Xpress is an exemplary case of such an approach; the product for sale is a personal, life-changing experience that meets the specific needs of each viewer and promises an unforgettable experience―with a certain sense of irony, in this specific case. Such personal performances do not wish to generate a communal experience among the viewers, as it has been claimed for performance art, but rather a customized, transformative experience which is activated and actualized through emotion and affects.”